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Every athlete can attest to the fact that it takes a community to build a champion. Without support from family, friends, coaches, sport scientists, teammates, etc. it is tough to get an edge on competition. So how do we build our network of support? How do we build partnerships with sponsors? How do we give back to our community and inspire those around us?
Join our expert panel for a discussion about building your presence as an athlete, building partnerships and building your personal brand.
FORMAT
4:30-5:00pm Networking
5:00-6:15pm Presentation and Q&A
6:15-6:30pm Networking
The event format encourages networking, so be sure to take advantage of this opportunity to meet people in the sport industry!
OUR PANEL
Previous to his time with VANOC, Bill had established himself as an industry leader with over 15 years experience in the sponsorship and sports and entertainment industry including seven years with ESPN STAR Sports. Bill knows about maximizing a client’s sponsorship investment and understands the intricacies of owning, staging, selling, producing, syndicating and evaluating events and sponsor properties. Learn more about the work Bill and his colleagues do at TwentytenGroup.com.
 KEVIN JAGGER — Long Track Speed Skater & Social Media Leader
Originally from Calgary, Kevin Jagger, grew up in Vancouver and attended Vancouver College where he lettered in four varsity sports (football, basketball, rowing and track & field). Jagger attended McGill University where he played football for the Redmen. After graduating from the Desautels Faculty of Management with a Finance degree, he spent three years with Citigroup as an investment banker. Watching the 2010 Olympics, Jagger was inspired to get out from behind the cubicle and try to compete again. So...he quit his job and is now training full time to become a member of Canada’s National Long Track Speed Skating Team despite having never tried the sport. Kevin maintains a blog, LongTrackLongShot.com, which chronicles his journey.
 BILL COOPER — Senior Partner, Twentyten Group
Bill Cooper is the former Director of Commercial Rights Management for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC). In this role, Bill managed the use of the Olympic and Paralympic Brands as well as the delivery of marketing and communications benefits for all Non-Commercial partners to the Games. These responsibilities involved striking a healthy balance between ensuring the requisite protection of the marketing investment made by sponsors and partners to the 2010 Winter Games while at the same time allowing for meaningful community engagement.
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